The Scottish Football Association announced a new four-year partnership with the MARS brand to become an official partner to Scotland Teams until July 2014.
The partnership will encourage and promote football among adults through various schemes and initiatives.
SFA chief executive Gordon Smith said: "The aim is to develop a long-term strategy that will encourage adults of all abilities to play football; whether it's returning to the game or playing for the first time. The relationship with MARS will extend even further: working jointly to ensure the fans have greater access and input to what we are sure will be an exciting new era."
He added: "As we look forward to the UEFA Euro 2012 qualification campaign, we'll be working jointly with MARS to get Scotland fans closer to the team."
Colin Hendry, former Scotland captain and ambassador for the MARS brand, said: "There is a growing optimism around the national team and its fans and we want to embrace and harness this for a number of reasons.
"Not only do we want to get people playing football but we also want to get the whole nation behind Craig Levein and his squad."
Fiona Dawson, managing director of MARS Chocolate UK, added: "This is the single biggest announcement the MARS brand has ever made in Scotland.
"We're huge football fans ourselves so we can't wait to start working with the Scottish FA on some exciting new initiatives.
"We are extremely proud to support the Scotland national team in their quest to reach Ukraine and Poland in 2012."
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