Motherwell unveil new shirt sponsor

Motherwell had played without a permanent shirt sponsor in their four Europa League ties, before Commsworld's deal.
Motherwell had played without a permanent shirt sponsor in their four Europa League ties, before Commsworld's deal.©SNS Group

Motherwell have announced communications company Commsworld as their new shirt sponsor for the 2010/11 season. The one-year deal, worth a six-figure sum to the club, will see the company’s logo adorn the Steelmen’s home and away jerseys.

The SPL side were without a sponsor ever since their deal with betting company Jaxx expired at the end of the last campaign and had played their Europa League games to date wearing either sponsorless tops or a one-off jersey, which was sponsored by chooselife.net

A Scottish-based company with offices in Glasgow, Edinburgh and Aberdeem, Commsworld are described as being Scotland’s largest independent voice and data communications firm, with contracts with companies such as Kwik Fit, Parks and Glenmorangie.

Chief Executive Leeann Dempster said of the deal: “We are absolutely delighted to announce this deal today and look forward to what will hopefully be a long and fruitful relationship with a strong Scottish company.”

Richard Nicol, CEO of Commsword, added: “Commsworld have ambitious growth plans and are certain that the extensive media coverage that the SPL enjoys will substantially increase awareness of the brand.”

“We’re delighted that the club have secured such a lucrative deal with a well-known, established organisation,” Well boss Craig Brown said of the announcement.

“Even through the priority for Archie Knox and I is very much football matters, we know and acknowledge the importance of a strong brand on the front of our kits.”

Brown recently revealed that Motherwell were unable to make additions to their squad as a result of budget constraints at Fir Park. Whether or not the cash injection will filter down to boosting the numbers remains to be seen.

But, together with the club’s run to the play-off round of the Europa League where they will play Odense, the boss will no doubt be hopeful he sees some funds freed up for new blood.

Motherwell kick off their 2010/11 SPL campaign with a home game against Hibernian on Sunday, August 15. The last encounter between the two sides ended in a 6-6 draw at Fir Park, with the live TV cameras making their way to Fir Park hoping for another goalfest.

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